UGC in travel & hospitality marketing
User-generated content (UGC) is becoming essential for marketing travel services, where it's important to show the experience visually. UGC is a powerful tool for engaging your customer community and sourcing authentic content – showcasing happy clients. Moreover, UGC inspires potential customers to start planning their trips!
Learn more about UGC in the travel & hospitality industry
Explore our collection of blog articles and videos demonstrating the power of user-generated content (UGC) in travel marketing. Discover cutting-edge insights, effective strategies, and real-world campaign examples to enhance your content marketing plans.
To watch a recording of our latest UGC seminar, simply use the green box below to register and access the video.
Video:
UGC in travel & hospitality marketing (online seminar recording)
Learn more about the authenticity megatrend, its impact on travel marketing, various forms of creator content, and the major benefits and challenges of utilizing UGC in education marketing.
If you missed our recent online seminar on UGC in travel marketing, you can instead watch the video recording. Simply use the green box to register and access the video.
Blog:
Cover the globe, build trust, and boost bookings with UGC
Why is the travel industry turning to user-generated content (UGC) to engage their traveler guests? To start, UGC covers the globe, shows authentic experiences, builds trust, and fuels engagement.
Read the article on our blog, All things user-generated content (UGC).
Blog:
How hotels reinvent their content marketing with UGC to boost credibility – and reservations
Hoteliers, from independent boutique hotels to global chains, are increasingly recognizing the potential of user-generated content (UGC) to captivate travelers and drive engagement.