Allt som är användargenererat innehåll (UGC)

Today we're starting our Reeler blog, with the purpose to share best practise in the field of user-generated content (UGC).

Video creators in Akademibokshandeln.

EGC. Employee generated content

Trust through User-generated content

What brand does not want to be big on YouTube? By now, we all know that YouTube reaches more 18-49 year-olds than all cable TV networks...

Any marketer employing user-generated content strategies will need to consider the classic 4W: the Who, What, When and Where. A recent...

Google algorithms are smarter today. What increasingly counts in SEO is end-user trust – and nothing signals trust as much as UGC.

Top 5 reasons to add customer reviews on your website

There's still a lot of confusion in the marketing industry about the difference between influencer content and UGC. What's the difference?

Euromonitor International have released their report on the top 2023 Digital Shopper Trends, and among them is Customer co-creation....

When YouTube lists the top 3 consumer trends for 2023, their top advice is to leverage the power of communities. YouTube has analyzed the...

Running a photo or video contest online is a powerful way to activate and connect with your audience – while retrieving engaging...

De-influencers are social media users who aim to push back against the influencer culture that has dominated platforms like TikTok.

In the traditional media and content industries, there are several barriers that prevent women from fully participating and sharing their...

Many marketing departments are looking for ways to cut content production costs. How do you create compelling content w/o breaking the bank?

Instagram has been the go-to social media platform for sharing photos and videos, but a new challenger has entered the scene: Lemon8. The...

In recent years, there has been a growing movement toward promoting content that has not been digitally altered or photoshopped. This...

Associations and non-governmental organizations (NGOs) worldwide are constantly seeking innovative ways to engage their audiences and...

In this blog post, we embark on a journey into the travel and hospitality industry and explore why this industry is turning to UGC marketing

In today's world of culinary delights, food and beverage brands are constantly seeking innovative ways to engage the taste buds and...