All things user-generated content (UGC)

Team Reeler

Aug 15, 20243 min read

Travel marketing: Combining influencers and UGC with professional content for maximum impact

In destination marketing, the most effective content strategies blend content from professionals, influencers, and everyday tourists (UGC).

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Team Reeler

May 30, 20232 min read

Activating media audiences: Engagement through user-generated content (UGC)

Throughout the history of media, audience participation has played a vital role in shaping the news landscape. From the earliest 'letters...

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