All things user-generated content (UGC)

Team Reeler

Aug 153 min read

Travel marketing: Combining influencers and UGC with professional content for maximum impact

In destination marketing, the most effective content strategies blend content from professionals, influencers, and everyday tourists (UGC).

Team Reeler

Mar 133 min read

Understanding UGC – where the "U" for "users" makes the authentic difference

In the creative world of content marketing, things have become confusing. Many brands today engage various groups to produce content for...

Team Reeler

Oct 27, 20222 min read

What's the difference between influencers and user-generated content (UGC)?

There's still a lot of confusion in the marketing industry about the difference between influencer content and UGC. What's the difference?