All things user-generated content (UGC)

In today's world of culinary delights, food and beverage brands are constantly seeking innovative ways to engage the taste buds and...

In this blog post, we embark on a journey into the travel and hospitality industry and explore why this industry is turning to UGC marketing

Associations and non-governmental organizations (NGOs) worldwide are constantly seeking innovative ways to engage their audiences and...

Many marketing departments are looking for ways to cut content production costs. How do you create compelling content w/o breaking the bank?

In the traditional media and content industries, there are several barriers that prevent women from fully participating and sharing their...

De-influencers are social media users who aim to push back against the influencer culture that has dominated platforms like TikTok.

Running a photo or video contest online is a powerful way to activate and connect with your audience – while retrieving engaging...

When YouTube lists the top 3 consumer trends for 2023, their top advice is to leverage the power of communities. YouTube has analyzed the...

Euromonitor International have released their report on the top 2023 Digital Shopper Trends, and among them is Customer co-creation....

There's still a lot of confusion in the marketing industry about the difference between influencer content and UGC. What's the difference?

Top 5 reasons to add customer reviews on your website

Any marketer employing user-generated content strategies will need to consider the classic 4W: the Who, What, When and Where. A recent...

Trust through User-generated content