All things user-generated content (UGC)

In destination marketing, the most effective content strategies blend content from professionals, influencers, and everyday tourists (UGC).

Summer may be the ideal time to capitalize on UGC in your marketing strategy. Learn five reasons why you should collect UGC during summer.

In the creative world of content marketing, things have become confusing. Many brands today engage various groups to produce content for...

The airline industry has gone through some challenging years recently, and many companies have needed to reshape their entire businesses...

Welcome to the Reeler blog and our latest exploration into the future of marketing. Today, we're focusing on theme parks, such as...

Welcome to our latest exploration into the future of marketing. Today, we're focusing on the hotel industry and how it is reimagining its...

In this blog post, we will delve into the dynamic events industry – a world of its own, even if related to the broader travel and...

Welcome to our latest exploration into the world of travel and hospitality marketing. Today, we're diving deep into destination...

In today's digital age, cultural institutions such as museums and theaters have an incredible opportunity to connect with their audiences...

Automotive marketing has a rich history, dating back to the late 19th century when the industry was still in its early stages. Even then,...

User-generated content (UGC) has revolutionized marketing strategies across many industries, and when it comes to pet goods, it is...

User-generated content (UGC) has become a game-changer in sports marketing. UGC fuels fan engagement, expands reach, and drives ticket...

In the dynamic landscape of education, user-generated content (UGC) has emerged as a game-changer for institutions seeking to attract...

Key benefits of working with user-generated content (UGC), especially with a UGC platform that helps you scale up your efforts.

In today's world of culinary delights, food and beverage brands are constantly seeking innovative ways to engage the taste buds and...

In this blog post, we embark on a journey into the travel and hospitality industry and explore why this industry is turning to UGC marketing

Many marketing departments are looking for ways to cut content production costs. How do you create compelling content w/o breaking the bank?

In the traditional media and content industries, there are several barriers that prevent women from fully participating and sharing their...

De-influencers are social media users who aim to push back against the influencer culture that has dominated platforms like TikTok.

Euromonitor International have released their report on the top 2023 Digital Shopper Trends, and among them is Customer co-creation....